Master's Degree 1 year

市场营销策略与创新

Wekerle International University · Budapest, Hungary

Apply now View university

TuitionFt 3,367,282.61

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Wekerle International University

Budapest, Hungary

University profile

At a glance

市场营销策略与创新 is a master's degree programme lasting 1 year at Wekerle International University in Budapest, with tuition currently recorded as €10,000.

Program overview

在维克尔国际大学的市场营销策略与创新硕士课程中，学生将获得在动态市场环境中导航的技能。学生将学习开发推动商业成功和满足消费者需求的创新策略。

CityBudapest

Curriculum

01消费者行为

02数字营销策略

03品牌管理

04市场研究技术

05战略营销规划

06创新管理

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.