Master's Degree 1 yearReference L9970MEG

Marketing Strategy and Innovation

Wekerle International University · Budapest, Hungary

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TuitionFt 3,367,283

Duration1 year

Teaching languagesNot published

DegreeMaster's Degree

Programme provider

Wekerle International University

Budapest, Hungary

University profile

At a glance

Marketing Strategy and Innovation is a master's degree programme lasting 1 year at Wekerle International University in Budapest, with tuition currently recorded as €10,000.

Program overview

The MSc in Marketing Strategy and Innovation at Wekerle International University equips students with the skills to navigate the dynamic marketing landscape. Students will learn to develop innovative strategies that drive business success and meet consumer needs.

CityBudapest

Curriculum

01Consumer Behavior

02Digital Marketing Strategies

03Brand Management

04Market Research Techniques

05Strategic Marketing Planning

06Innovation Management

Admission requirements

Programme-specific requirements recorded in SIT Connect.

A relevant bachelor’s (honours) degree. Applicants are assessed on academic background relevant to the programme
entry typically expects a 2:2/2:1 (UK) or equivalent.

GPA: ~2.5–3.0/4.0 (UK 2:2/2:1) or equivalent

Language requirements

Proof of English proficiency — typically IELTS, TOEFL, PTE, Duolingo or equivalent (see the minimum scores listed). A Medium-of-Instruction (MOI) letter may be accepted in place of a test by some institutions.

IELTSMinimum 6

Required documents

Programme-specific document list.

Valid passport, academic transcripts, degree/secondary-school certificate (or proof of current enrolment), personal statement, two reference letters, English-language test results (IELTS/TOEFL/PTE), and a CV/résumé where applicable.